Miami University Augmented Reality Research Group

Client: Bo Brinkman / Project Type: Logo, Branding

Description: This is a rebrand of Miami's Augmented Reality Research Group.

Concept: In the coming years as technology increases the limitations of Augmented reality will shrink. Because this, the logo has to reflect the concepts nested in augmented reality while not showcasing the technology which would become outdated with each advancement. Because of this, I subtly used gestalt principles to promote moving both this logo, and the research group itself into another dimension.