Content Creator
Branded Content
As my brand has grown, I’ve received numerous offers to promote different brands. For me, it is essential to stick with brands that I believe in or products I would want to try myself. Each time I work with a new brand, I gain a deeper understanding of influencer content, having now experienced both sides of being an influencer and working with influencers.
Organic Content
Organic content for me has always been a mix of content series and trends (sounds, templates, and pop culture topics). When I think of my favorite content creators, they are all known for a specific format and personality. I’ve always made sure to showcase these aspects first in my organic and branded content.
Previous – Next Project
Client: Verizon, Miniso, Footlocker, PrayTell, Off Basse, BackBone, Lily.Ai
Project Type: Creative Direction, Audience Development, Social Media, Editing, Motion Graphics
Description: I am a content creator with 87k followers on YouTube, 86k followers on TikTok, and 14k followers on Instagram. What started as a side project to better understand platform nuances for an informed strategy for different advertising, production, and media agencies I worked for quickly evolved into a side hustle, as I had amassed a large enough following to begin creating branded content for my own channels. Projects include multi-platform executions of branded campaigns for TikTok, YouTube, and Instagram using stories, reels, and TikToks.
My understanding of content creation has been enhanced both creatively and logistically through my experience working with various levels of stakeholders in the past. This includes, but is not limited to, creating in-house content for brands, coordinating influencers for campaigns as a producer, and being a content creator in brand activations.
Currently, I am a versatile consultant, offering expertise in production, strategy, social media planning, motion graphics, and editing to enhance and elevate brand initiatives
