Cricket Wireless
Cricket Celebration Bowl ChestPound
A chest pound is a fun way to describe a video case study that highlights a major success. In this case, ARGO was launching as the social agency of record for Cricket Wireless with its first activation: the Cricket Celebration Bowl. This event, the first bowl game of the season, celebrates HBCU football and culture.
As the Head of Content, I conceptualized all the content and developed a war room strategy for same-day capture, approvals, and posting. I then led a team of two content creators to the Celebration Bowl, where we filmed, edited, and posted eight pieces of content throughout the weekend.
Our approach combined pieces we were able to produce before hand, on-the-ground content capture, strategic influencer partnerships, and collaborations with HBCU students to create a diverse range of native content. The results exceeded client expectations, delivering a strong start to Cricket’s 2025 content strategy.
Cricket Celebration Bowl Content Capture | HBCU Students
These three pieces are the result of a collaboration between HBCU students and Cricket Wireless, designed to authentically highlight the spirit and culture of HBCU football. After pitching the concept to the client, my team at ARGO led the full production process—from filming to editing—ensuring each piece was optimized for social media engagement. By leveraging student perspectives alongside Cricket’s brand presence, we created content that resonated deeply with the audience and exceeded client expectations.
Cricket Wireless x WWE
Cricket Wireless’ partnership with WWE brings exclusive opportunities to engage fans through social content. Our goal is to highlight WWE, its passionate fanbase, and how Cricket Wireless provides exclusive access to the action.
As part of this collaboration, we've produced a series of interviews, partnered with the Boys & Girls Club of America, and launched sweepstakes that have driven millions of shares, views, and new followers. By combining strategic content creation with community-driven initiatives, we've successfully amplified Cricket's presence within the WWE universe.
Cricket Wirless | Always On
A key component of any company’s always-on strategy is consistently engaging content. As part of our content mix, we’ve been developing social series that tap into relatable trends and niche communities.
Every piece ladders up to a Cricket Nation larger strategy—highlighting audience passion points while seamlessly integrating conversations around mobile behavior. Our goal is to create entertaining, always-on content that not only resonates with our audience but also drives key business objectives, ensuring Cricket Wireless remains top-of-mind in a way that feels natural and engaging.
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Client: Cricket Wireless
Project Type: Creative Direction, Audience Development, Social Media, Editing, Motion Graphics, team building, process building, client pitching, real-time content, always on content, content calendars
Description: Content created for ARGO, the agency of record for Cricket Wireless
Concept: Develop a deep understanding of Cricket Wireless and create content that aligns with the brand’s goals across various audience segments. Per month we created about 24-36 pieces of content across different social platforms
Additional Info: As ARGO’s freelance Director of Content, I was responsible for building and leading a content team, educating the agency on best social practices, and establishing a streamlined content workflow. I collaborated closely with the client to ensure all content aligned with business objectives while maintaining a strategic and engaging social presence.
In my Player/Coach role, I not only led the team but remained hands-on with content creation, ensuring both strategy and execution met high standards.
Agency: ARGO
Director of Content: Paul Weber,
Content Creators: Mark Murphy, Piper RuhmkorffA
Account: Maddie Stoops
