LesserEvil Snacks

Daily Content

LesserEvil’s TikTok strategy focuses on creating relatable, aesthetic content that resonates with our core female demographic. We leverage trends such as ASMR, real-time pop culture events like eclipses, and themes like retail therapy to highlight where our followers can find our products.

Photo Shoot Extensions

As a part of the regular content calendar LesserEvil does a lot of photo shoots.  Finding ways that those photo shoots can extend into GIFs, reels, shorts, and TikToks is essential to get the most out of studio time.

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Client: LesserEvil
Project Type: Creative Direction, Audience Development, Social Media, Editing, Motion Graphics

Description: I work as a Content Strategist and Content creator for Lesser Evil.

Concept: I collaborate with LesserEvil to create short-form videos for Instagram, TikTok, LinkedIn, and Twitter. Depending on the audience, I tailor content specifically for each platform. LesserEvil is a significant contender in the CPG snack category and is independently owned. I have been working with LesserEvil over the last year to help create content and increase followers on social platforms.