LesserEvil Snacks
Daily Content
LesserEvil’s TikTok strategy focuses on creating relatable, aesthetic content that resonates with our core female demographic. We leverage trends such as ASMR, real-time pop culture events like eclipses, and themes like retail therapy to highlight where our followers can find our products.
Photo Shoot Extensions
As a part of the regular content calendar LesserEvil does a lot of photo shoots. Finding ways that those photo shoots can extend into GIFs, reels, shorts, and TikToks is essential to get the most out of studio time.
Previous – Next Project
Client: LesserEvil
Project Type: Creative Direction, Audience Development, Social Media, Editing, Motion Graphics
Description: I work as a Content Strategist and Content creator for Lesser Evil.
Concept: I collaborate with LesserEvil to create short-form videos for Instagram, TikTok, LinkedIn, and Twitter. Depending on the audience, I tailor content specifically for each platform. LesserEvil is a significant contender in the CPG snack category and is independently owned. I have been working with LesserEvil over the last year to help create content and increase followers on social platforms.
